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I created the concept and visual identity of #urbangenerostity.

For people to share and inspire more recognition and generosity in our everyday lives.

A color palette inspired by people and simple sybolic communication to embrace all individuals. Something as simple as a smile is easy to give and great to get.

A smile is contagious and recycling elements in this project help to emphasize this.

I made a popup store in the urban space where people could buy recycled items by doing good deeds. One main element was a fortune teller, handprinted on seedpaper, to create joy and smile and make it persistent.

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